In an effort to make corporate marketing a bit more hands-on and frankly more fun for both sides of the campaign, we introduced the “Qoin hunt,” a geo-caching styled search in various locations across the globe. From time to time, various members and affiliates of QUPCorp will be hiding “Qoins” in public locations. A Qoin is a physical collectible (see pictures below) that is also a NFT (short for “non-fungible token” which is a unique digital asset stored on a blockchain). Qoins can be tapped to your phone or tablet to easily load up the DrinQUP application and in some cases come pre-loaded with the QUP coin crypto that I mentioned earlier.
